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Mojang's putting its blocky foot down in the case of brands and Minecraft. Fela's blog Fela's blog In an open letter to the group on its site, Owen Hill, the corporate's director of artistic communications, laid out new tips specifically directed at firms, advert companies and any other non-gamer entities seeking to capitalize on Minecraft's massive user community.For an concept of simply how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Pc model had over a hundred million registered customers. Fela's blog It's understandable that a pool of customers that large would prove a tempting lure for manufacturers that need to market their wholly unrelated wares to the community. However no extra -- according to the new building promotion pointers, it's not permissible to build servers or maps to "promote unrelated products in playable type." So what does that translate to? Nicely, you'll be able to say goodbye to awkward promotions like the large, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its film of the same identify. All that stated, if you're a mega fan and also you do these sorts of issues on your own time and dime, properly, that's simply high-quality by Mojang.
