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In the world of online marketing it is important to know the difference between SEO Meta Tags and Text Link Tags. When considering the differences between these two important SEO tools, one must understand which of them is best for you. Both of these tools have their own advantages, and disadvantages, depending on your business' needs. There are some that will help you improve your site's search rankings, while others will prevent certain problems from occurring. The important thing to do is to understand the difference, so you can choose the one that will best meet your site's needs. Here are the main differences between these two SEO tools:Keywords. Meta keywords allow search engines to find your pages with ease. They are very important, as they give the crawler information about what keyword phrases your page is related to. This, in turn, makes it easier for the search engine to pull up your site when someone searches for your chosen keywords.Keyphrases. The main purpose of Keyphrases, is to help search engines categorize your page. They are also used to provide more descriptive information about your page content, as well as defining other important keywords that make up the rest of your web content. Your page's Keyphrases can appear anywhere on your page, although the most common places are found at the top, bottom, or side of your page.Meta description. This is the section of your page that appears in the SERPs. This is where your customer sees your Meta tags, and it is crucial that you provide an accurate description of your page and the content it contains. Make sure that you write a description that is easy to read, as well as one that accurately reflects the content of your page. Be as detailed as possible. If you are using images or other Meta tags, be sure to update the descriptions accordingly.In-site Content. Other search engines look to your in-site content to determine what keyword to use when ranking your site. Therefore, it is critical that you carefully choose your keywords and carefully structure the rest of your content to fit the needs of the search engines.Description. This is the second most important part of any Meta tag or HTML page. This is what visitors will read about your page. Make sure that you describe the page in your Meta tags and title. Also include a short but meaningful description of the page's content and keywords.Keyword Rich Content. Your website's Meta tag and title should contain the keywords that people will enter into the search engine to find your site. Use special characters like %, &, * etc to search and treat the text characters as part of keywords. If you do this correctly, search engines will give your website a high ranking. However, do not overdo it. seo are meant to be user friendly and informative, not to be SEO friendly.Meta tags can help you get your site noticed by the search engines, but they are only one part of an overall SEO campaign. You need to keep your website up to date with SEO articles, press releases and other types of content that will also increase traffic to your site. Do not rely on just Meta tags to increase your ranking. Combining content and tags together is the best way to ensure that you get the most benefit from your SEO efforts.Keyword Rich Anchor Text. The keywords used in the anchor text of a web page are also important to the search engines. These keywords tell the search spiders what the page is about. If your keywords are all over the site, your site may get ignored or penalized.Anchor text is simply words that link to your website. It is important that your keywords are related to your site. A site with just a few keywords will likely get ignored by the search engines. So, be specific with your keywords and don't use keywords that are too general. For example, if your topic is dog training, you would not want to use "bark" as a keyword because it will just come up with "barking".Meta tags are not limited to search engine optimization. Using them alone won't get your site noticed by the public. In fact, using them too often will have the opposite effect. If your site is too generic and has no real theme, then the meta data will prove ineffective.
